Whether you are new to, knowledgeable or experienced in email marketing, these six email marketing services can greatly grow your subscribers’ list, generate new leads, and take to business to the next level.
E-mail (or Electronic Mail) changed the face of communication in our world. Invented in 1972 by Ray Tomlinson, email became a fast and effective means of communication. And even with the innovation of social media, email continues to dominate the world’s medium of correspondence and communication.
In summary, some advantages of email can be listed as:
Fast (i.e. quick, if not instant, delivery to recipients).
Cheap and affordable.
Has a wider reach.
Available and is operational 24/7.
Not limited by distance or location.
What is Email Marketing?
We all understand email as electronic mail but then what do we mean by email marketing? Quite simple actually. Email marketing simple means using email to inform, educate, advertise, and market products and services.
Most of us have received fliers and brochures about a product and service through our home letterbox. Email marketing is the same concept only now through a digital medium. Manufacturers and producers of various products and services has shifted their business online using email as a means of advertising and marketing.
What are the advantages of Email Marketing?
Email marketing has some benefits similar to the traditional email and more:
Cheap and affordable than traditional advertising.
Fast (delivery can be instant).
Increase leads and sales.
Has a larger and wider outreach.
Enables you target specific persons based in their interests, hobbies and patterns.
Wide variety of content design and features.
Can be customized to recipient’s needs and interests.
Can be easily shared and forwarded to others (referral marketing)
Email subscribers has already indicated an interest in your product or service, making it easier to encourage them further.
Email Marketing Services
Because of the importance and relevance of email marketing, many companies now offer email services with a variety of features and resources. Companies seeking to generate leads and increase sales can patronize these companies, running their email marketing campaign on their platform.
But these email marketing services comes in various “shapes and sizes.” So, we have decided to give you a jumpstart. Don’t be easily swayed by the popularity of an email marketing service or their size. You should focus your attention on not only what they offer but how.
For example, two email marketing services may offer A/B Split Testing but they do so in different ways. Find out which meets and suits your needs. Also, companies have different price plans depending on the size of your email subscribers. Think of the future of your business and possible subscribers’ growth. Choose a service that will not only meet your needs now but also in the future with regards to subscribers’ size and costs.
We will be looking at six email marketing services and sharing their features and capabilities with you. The six companies being reviewed are not be reviewed in any order of importance or preference. This review provides you with basic information about each of the six email marketing services and gives you web links for further information.
Getresponse was founded by Simon Grabowski. He launched his first autoresponder in 1997 but the company’s official domain was registered in 1998. The service boasts of over 350,000 customers, servicing customers in 183 countries and is available in 24 languages.
Getresponse gives you a very comprehensive service with its features. The Email Service offers you:
Choose from over 500 HTML newsletter templates in different niches for your emails.
Guaranteed 99% delivery rate as a result of their anti-spam culture.
Receive feedback on emails delivered
Automatically remove recipients that mark your email as spam from your email list.
Use smart autoresponders to send scheduled email messages.
Perfect Timing allows you send emails at the precise time of the day when they are more likely to be opened by the recipient.
Deliver your email at the same time all over the world, regardless of time zones.
Promote your blog using over 30 RSS design templates.
Create a flow plan and automatically track what happens from the moment a person receives your email.
Choose from a number of market automation templates (for events such as Welcome, Sales Promotions, Lead Qualifying, and many more).
Use tagging and scoring to rate your customers and gain a better understanding of their hobbies, interests and preferences.
Use information from tagging and scoring to segment your customers or customize your email to them.
Resuscitate customers that have abandon their basket campaigns.
Automatically segment and target your customers using different filters criteria.
Choose from different categories of landing pages templates and use the drag-and-drop editor to customize to your taste.
Mobile landing page creator allows you to turn desktop page in mobile-friendly pages in just a few clicks.
Getresponse total webinar solution, fully integrated into email marketing, enables you to generate new leads and keep your existing customers.
Customer Relationship Management (CRM)
You have access to tools (such as scoring, tasks, stages, meetings, statuses, tagging, and notes) designed to help you fully monitor and track your customers, nurture them along the sales path until they convert to a sale and repeat purchases.
Using advanced ecommerce tools, visitors to your online store can be converted to committed customers.
Forms and Surveys
Choose from sign-up forms, or customize them to your taste to build your list.
Create intuitive online surveys to learn about new customers and improve your marketing campaign.
List Building Management
Getresponse provides you with a number of list-building tools (such as list hygiene, single opt-in imports, detailed search and filtering, and built-in integration to build, maintain and grow your contacts’ list.
Analytics and Optimization
With Spam Checker, Advanced Analytics, A/B Split Testing and Global View, Getresponse provides you with adequate and comprehensive analytics on your customers. With A/B Split Testing, you can compare web forms, newsletters and landing pages and analyze their effectiveness.
Getresponse also offers you design tools (such Drag-and-Drop Editor, Responsive Design, Image Editor, and Dynamic Content), extensive and comprehensive campaign and account management, seamless integrations into CRMS and ecommerce sites and enterprise solutions.
For more details about Getresponse’s features, click here.
If you are unsure what you need or would like a demo of Getresponse, click here.
Pricing and Plans
Getresponse has a very complicated pricing structure. Subscription is priced in British Pounds Sterling. They offer four different plans: Email, Pro, Max, and Enterprise. To subscribe, you need to
1st: Select a plan (Email, Pro, Max, or Enterprise).
2nd: Choose the maximum number you anticipate in your email list based on the options below:
Aweber is an email marketing services specially designed for small companies and entrepreneurs. The company was formed 1998 by Tom Kulzer and has since grown to over 100,000 customers
Aweber boasts of a number of features and services which it offers its clients. These include:
Aweber Mobile Apps
Custom Template Designs
Email Marketing APIs
Email Split Testing
Exclusive Partners’ Offers
Free Live Webinars
HTML Email Templates
Integrations and APIs
For more details about Aweber’s features, click here.
Pricing and Plans
Aweber offers you a 30-day FREE trial to try out all its features. They have only ONE pricing plan based on the number of subscribers you intend on having. Regardless of what pricing plan you are on, all of Aweber’s features are fully available across all their plans.
For the quarterly billing, subscribers pay $32.67 for their 1st quarter and $49 for subsequent quarters. In the same vain, annual subscribers pay $177.65 for the 1st year and $194 for each subsequent year. To find out more details about Aweber’s pricing and plans, click here.
Sendlane’s idea commenced in 2013 as a result of an internal company’s need to find an email marketing platform that serves their needs. Sendlane was formed by a trio: Jimmy Kim, Zakariah Meftah and Anik Singah. In 2015, Sendlane was launched and today they have over 40,000 customers.
Sendlane is targeted towards four major types of users:
eCommerce Store Owners
Software-as-a-Service (SaaS) Applications
Sendlane offers general and common features as with most email marketing services. These are:
Advanced Multivariable Segmentation
Customer Journey Tracker
Full Feedback loop and Revenue Tracking
Intelligent, Behavior-Based Automations
List and Tag Management
Machine Learning Open Management
Real-time Reporting and Analytics
Site & 3rd Party Integrations
Trigger, Tag, & Event-Based Automations
S. Based Technical Support
Visual Drag-and-Drop Email Editor
For more details about Sendlane’s features, click here. If you would like to watch a video about Sendlane’s features, click here.
Pricing and Plans
Like Aweber, Sendlane also offers its subscribers subscription based on the number of subscribers you intend on having. You may choose to subscribe monthly or annually.
If you would like to know more about Sendlane’s Pricing and Plans, clickhere.
Sendlane also offers an all-access-to-features 14-day trial with no contracts and no setup fees. At the end of the trial period, subscribers are automatically moved to the 1000 subscribers’ profile. To try out Sendlane services for free, click here.
All Sendlane’s subscribers have access to the following features across all their plans:
Access to all Tags, Triggers, Tags, and Event Based Automation
Track revenue and obtain feedback loops.
Trigger-related Integrations and API Access.
24/7 support by live chat and email.
Access to Intuitive, behavior-related email automations
Deep Data Tracking of Customer actions and activities.
Unrestricted email campaigns
Access to the advanced segmentation based on multiple criteria.
ConvertKit is a relatively simple email marketing servicing services. While it doesn’t comes with the bells and whistles associated with other email marketing services, Convertkit gets the job done very easily.
It comes only with three basic email templates: text-only, classic, and modern. The first has no pictures but you can insert pictures in the second and third. There are no custom design templates in ConvertKit.
However, one unique feature in ConvertKit is the Visual Automator flow chart. This feature allows you to create, edit or update your emails by sliding your workflow chart to a side without having to leave the workflow chart creator or worry with series of tabs to create or edit emails.
Tags and Segmentation
Automated Customized emails
Clear and useful Documentation
For more details about ConvertKit’s features, click here. To request a DEMO of ConvertKit’s features, click here.
Pricing and Plans
To try out ConvertKit’s 14-day free trial, click here.
To find out more about ConvertKit’s Pricing and Plans, click here.
Benchmarkemail is a popular email marketing service. The company founded by Curt Keller has grown into a company with over 100 employees in 15 countries and the email marketing service is supported in 9 languages.
Benchmarkemail boasts of comprehensive and advanced features as listed below:
10 MB of Free Image Gallery Storage
Automated Customer Journey Templates
Basic Drip Campaigns
Behavior-based Email Follow-up Automation
Behavior-based List Management Automation
Cart Abandonment Automation
Click Heatmap Reports
Contact List Integrations
Data Security Pin
Email Delivery Management
Email Template Integrations
Google Analytics Tracking
Insanely Simple Drag & Drop Editor
List Management & Segments
Live Engagement Reports
Master & Sub-Accounts
Opens by Device Reports
Opens by Hour Reports
RSS Email Campaigns
Social Media Integrations
Surveys & Polls
Unlimited Video Storage
Website Engagement Automation
For more details about Benchmarkmail’s features, click here.
Pricing and Plans
Benchmarkmail offers you a FREEplan for up to 2,000 subscribers and you can send up to 14,000 emails per month. As you would expect, not all the features are available in the FREE plan.
Prices for Paid Plans depends on subscribers’ list size and are classified as Medium, Large, Extra Large and Massive. Prices in each of these categories are computed based on the number of your subscribers. All features are available across all paid plans.
To try out Benchmarkmail’s free trial, click here.
And there you have it! Six wonderful email marketing services offering you a variety of features and services to take your business to the next level.
Remember, the key things to remember are:
The features you need – scope and depth
Your present and future needs in terms of growth (subscribers and monthly emails)