2020 has had its challenges, and fortunately, it’s over. We have an opportunity to make the best out of this new and recover what last year took from us. As a content marketer, you’d like to know some hot 2021 content trend predictions to begin your projects with immeasurable momentum.
Honestly, the pandemic is yet to come to an end. However, as a content creator in the online industry, this could be your best time to shine. Today, everyone is thinking of how to create high-quality content that’s highly in demand.
As long as you create great content, there’s a large audience waiting to consume yet. Indeed, a report about YouTube channels shows how they have gone up by 95 percent during 2020. That means the creative online spaces are thriving.
Therefore, all you need is to master the craft of creating great content. So what are some of the innovative content ideas to watch this year?
Get Inspired to Create Hot Content
Recently, YouTube released its Culture and Trends Report in which they revealed inspiring data-driven discernments and foretold trends that every content creator should watch in 2021.
If you’re looking for something to inspire and spark your motivation, then you should take a look at the report. Who knows, maybe that’s all you need.
Live Streaming
We all know how last year went down. There’s was lockdown everywhere and cancelations of most events in the creative space, including shoots, concerts, group gatherings, school, and tournaments.
However, that resulted in a significant rise in different kinds of live streams. In fact, the average daily live streams on YouTube rose by 45% in 2020. In other words, content creators globally are slowly adapting to meet their needs and those of their target audience.
In return, we’ve witnessed social platforms like Twitch, YouTube, Instagram, and TikTok adapting their live streaming features to encourage users to increase the number of live streams.
Live streams are naturally very engaging. They are one of the best ways for a content creator to connect with their target audience on a budget. Thus, live streaming is a hot opportunity for you to present yourself genuinely to reach your audience.
Follow these expert tips to help you take full advantage of live streams:
- Try repurposing your live streams into blog posts, podcasts, and videos.
- Invite other content creators with a large audience into your live streams
- Always engross with your following while live streaming.
- Have a direct license for any music that you might want to play during your live streaming. Don’t play copyrighted music; otherwise, you’ll be risking your stream blocked – you don’t want that.
Meta Trend
Meta trend is another rising content trend. This trend is where people get to watch their favorite content creator watching another creator. An instance of Meta Trend is watching a comedian watch and comment on another comedian. That means that the complex development of co-watching is steadily changing.
Explaining Current Affairs & Issues
Covid-19 took a toll on almost everyone last year. However, the pandemic isn’t over yet. Think also of the never-ending protests, climate change issues, presidential campaigns, etc. There’s a vast need for access and explanations to the many different perspectives of the current affairs and issues.
Watching the online space is one of the great ways of tapping into this. Many people from different cultures and various parts of the world give their opinions and facts on diverse platforms. In fact, up to 48 percent of these people depend on internet videos to learn new views on cultural matters.
Create Online Content & Share
One actionable way of letting your community hear your voice and take action is by creating content and sharing it online with them. Remember to invest in a high-quality sound design to make your video more effective and impassionate. A video can be clear, but if the sound isn’t okay, then many views will become easily bored.
Merge Different Types of Content
Merging different types of content is soon becoming a steadily rising trend. That is all about combining unlikely components and coming up with one video content. For instance, think of a senior from the United States playing a video game on Twitch. Another example is a video in which a beauty influencer talks about crime or a mathematician performing a humorous sketch. It turns out that many people enjoy these kinds of content.
You can take advantage of this and skyrocket your earnings by combining something like a chess tutorial with family life or merge the tutorials with some nice sound effects. It doesn’t matter the theme you select; find some great music to boost the result.
Other Potentially Rising Content Trends
Other absorbing trends that we predict to be on the rise in 2021 include Virtual YouTubers (VTubers), pet ASMR, pop music, and game tournaments.
There could be several reasons why these trends are gaining popularity. But the main reason is that despite the constantly social climate, we still need to connect, engage, and enjoy ourselves. We also need to learn and find solutions to the never-ending issues.
Final Thought – Fly without Limit
The Covid-19 pandemic has proven that life can suddenly change and the things we’ve been used to become history. With the lockdown and cancelation group gatherings, many people in the creative industry have found it rough.
With that in mind, everyone is now going online. As mentioned, YouTube recorded a significant rise in creative content during last year. That means people are taking full advantage of this online space and adapting to the new normal.
There are many things that you can do to create great content that your followers will enjoy. Creating quality and constant content is a sure way of increasing your audience and your revenue manifold.
Carefully consider the above hot predicted content trends in 2021 and see what you can do to make a difference in your content creation career. Don’t let something hold your back. The sky is no longer the limit – you can fly higher!