Hands up if you’re a novice, online entrepreneur! Receive bags of plaudits and keep it rolling, pal.
So you’re probably in the process of setting up a new website, and you’ve just realized that it entails a lot, haven’t you? Indeed it does, and I can confirm that, having gone through the process not long ago. It involves a lot, from content creation to design to development, blah blah blah, you will need time to set things in place.
However, there are parts of the process that are sure to need more time, attention, and effort. Today, I’ll educate you on how to navigate one of such methods which are Keyword Research.
Keyword Research means a lot to your website as it generally steers your content strategy. If you play your cards right on keyword research, you shall know the direction your site is headed and how to shape your content.
As you know, tools often offer the best shortcuts, but your selection has to be apt. I’m always determined to help a business grow. So I’m here luckily here to help you with the selection process. And see: I’m sure you’ll only trust an expert, and that’s what defines me. A good number of businesses are successful under my assistance. The same can happen with your business as long as I’m here.
Below, I’ll discuss the nine ultimate best and free keyword research tools for your business. I’m happy that they’ll help you achieve the following:
- Boost your rank on search engines.
- Discover more concerning your competition.
- Know the search volumes of each keyword on your prospect list, thus determine the ones with the highest searches.
- Determine the best keywords for you based on your niche, monthly searches, and other factors.
- Use long-tail keywords to create a content calendar.
Outside there, keyword research tools whose services are paid for, and are indeed more precise in their services exist. But, you don’t have to pay for the services, especially if you can combine several other free tools to create even a better list.
Without wasting more time, below is the list and the details of each tool.
This keyword planner had to be at the pinnacle, and you might have expected that. It’s been a favorite one for twelvemonths.
Both newbies and knowbies will need Google AdWords to guide their content strategies. Google AdWords is a very viable partner in the journey of keyword research. Read why below.
Always, Google is the most widely targeted search engine by both customers and marketers. This is why the tool proves useful. It obtains information directly from the most preferred search engine (Google). This, however, doesn’t mean that the keywords got can’t be useful for the other engines. In fact, they’re equally helpful.
You will only need to enter your keyword(s) in the search slot and wait for the response. The results will be laid out in bulk. Apart from those that are related to your search terms, the keyword planner will provide you with a lot more ideas. It will then be your duty to filter out those that you feel won’t work for you, though most of them will be useful for planning your content.
Also, besides the list of keywords, you’ll get statistics about:
- The average monthly searches for each keyword.
- Competition and other statistics.
Though the tool appears not to do anything unique, it is right in all that it does. You need to be correct and not unusual in your activities, and the tool makes you right. Also, it deals with Google (I don’t have to explain this again).
In every arsenal of tools, there’s always that one which is good at a specific task than others. With regard to keyword research tools, IMforSMB Bulk Keyword Generator is right for some types of websites.
This Keyword Research tool was made to serve local service companies. The developers made it for those who’re in search of local keywords. Entrepreneurs who offer local services are a good example. Let’s now have a look at how the tool works below.
- You’ll start by selecting the category in which your keyword falls, from the list provided. You may choose, for example, “flooring” or “plumber.”
- Then, select your service type from the next drop-down menu under the category you chose. For example, if you decided flooring as your category, you’ll find service type options like cork flooring, timber flooring, bamboo flooring, and more.
- Finally, select the location of your service and hit the “Generate Keywords” icon to see the results that will follow. You’ll be surprised at the precise keyword output.
The fact that this tool gives a local approach to finding the keywords is what makes it unique. Otherwise, the same keywords can also be arrived at using other means. But, you should also remember that this one offers the results for free.
Another thing to take note of as well is that you shouldn’t give up if your business isn’t on the list provided. You can just select an available market, generate the results, but modify them to fit your business. It works!
Keyword In allows you to combine your keywords (especially long-tail keywords) to produce a long list in just a few steps.
One thing I like about the tool is its ease of use and the availability of myriads of options. Also pleasing is the fact that you don’t need to invest much of your time in using it. Just a few steps and a second’s wait for the output.
Sometimes, the output may be irrelevant, but thanks to the option of going back to change the seed keywords and the possibilities alike. When you go back, and change these, you’ll notice the new list of more specific results. Since it doesn’t waste much time, you can always try all the options to see which one is the best.
The most remarkable feature in Keyword In is its wide selection of options and time-saving feature. I also like it for saving your time, which allows you to explore the other options. Using the tool’s is as easy as 123.
This one fits Google Keyword Planner users best but can also prove useful to any other keyword researcher out there. Why? You may ask. It is because Ubersuggest provides you with all that you missed on Google Keyword Planner. The tool is, therefore, complementary ~ gives all the keywords that weren’t offered by Google Keyword.
So, I suggest that you run a search on Ubersuggest after running the same search on Google Keyword Planner. Simply type your keyword, followed by clicking the “suggest” icon and wait to see the magic. The result is a wide range of the keywords that’ll push your time constructively by keeping you busy for quite a while.
One thing that I’m sure you’ll love with this tool is the alphabetical order in which it arranges it’s output. From the arrangement, you’ll be able to review each keyword without skipping any, which can change your game considerably.
Another good news is that the searches aren’t limited to a web search. You can also explore other fields like YouTube, Images, News, and so on.
This is your ideal partner, especially if you’re a rookie in the industry, and you’ve reached a point when you have to come up with newer keywords. As a starter in the field, you might only be knowing the top keywords (which aren’t usually many) in your niche. Beyond them, you are in the dark. As you may know, this is the point where most people get stuck. Without new keywords, you can’t create more content.
However, with the AdWord & SEO Keyword Permutation Generator, you won’t ever get stuck.
This tool will always generate permutations around your keyword(s). When you’re in, be sure to type different keywords in all the three slots. This will generate more results. The idea is; the more the keywords you type, the more the results produced.
However, some results won’t ever make sense to you. At this point, your attention is needed. You’ll need to take more time to select only the keywords that fit your site.
So generally, if you aren’t creative enough to find newer keywords, use this tool as a guide. It never fails.
Once again, sourcing information from the most targeted search engine remains the best action you can take. Here is another tool that sources its data from Google. Google Correlate, just as its name hints, gives you results on correlated keywords. Meaning, it provides results for keywords that are often searched together with the one you type.
For example, let’s say that you typed the keyword “diet plan.” Google Correlate’s output for the related keywords will be, for example: lose weight, best workouts, workout routine, dieting, and so on.
As you can see, you can also create contents based on these related keywords, which is still within the idea of “diet plan.” So this tool can help you create a very excellent content calendar, too.
Anytime you hit a snag in the course of finding keywords, just remember Google Correlate can do the magic for you.
Wordstream has something worthwhile to offer you in the first 30 free searches. While it seems similar to the Google Keyword Planner, it is more user-friendly and has more features that I’m pretty sure you’ll fall for. Read on.
The same way others do, you’ll first have to type a keyword, hit the search icon, and wait for the many results. With the WordStream keyword research tool, however, you also have an option of providing your email so that the results are sent to you directly.
You can also try the “niche finder.” In such an event, you’ll be able to figure out the most lucrative niche among all the results produced. So if you’re interested in finding a niche, WordStream can help you make a more informed decision.
In a nutshell, this tool will help both online entrepreneurs looking to find a profitable niche, as well as those looking to find keywords for their websites. If you have the above two goals, it’s a guarantee that you’ll leave satisfied. The tool is both powerful and friendly, leave alone being accurate. What else can you need from a keyword finder?
Usually, one can also find keywords by sourcing data from his/her competitors. And, such keywords can help you be a worthy competitor as well. Let’s have a look at what Wordtracker Scout gas to offer below.
Many tools, including the ones in this list, often give a good range of keywords. That’s great. But, you won’t be abundantly competitive minus peeping into what your competitors are also doing. There are two ways of doing this:
Firstly, you can visit one of your competitors’ sites and seek out the keywords used. On doing this, you can figure out both the primary and secondary keywords used. However, this one takes up much of your time. It can also be erroneous since you can miss out on some keywords.
That’s where Wordtracker Scout (a Chrome extension) comes in. It will ensure that each and every keyword is dug out from a website.
After visiting a website using Chrome (with the extension installed), just loom over it and press the icon named “W.” The tool will do some magic and give you the results within seconds.
Looking at what your competitors are doing doesn’t mean that you fear them, but that you’re benchmarking. This is often very healthy for SEO and competition.
The use of Wordtracker Scout can help you get to the same position, or exceed your competitors’ current position/ranking on the search engines. Be sure to combine this extension with the other keyword research tool. This way, you won’t ever plateau in the process of creating quality content for your readers.
At some point, I used Google’s autocomplete feature to find keywords for some of my blogs. You might have used it before, too, or not. Either way, it works out so perfectly, and if modified a bit to fit the other search engines, it can be worth depending on.
Guess what? This is what Soovle has to offer. With Soovle as your Keyword Research Tool, you’ll get to enjoy the same autocomplete feature in Google, but this time with suggestions from many other search engines, too. The other search engines whose suggestions are also included are, among others; Yahoo, Bing, Amazon, and so on.
To use it, you first need to choose your preferred source (Google, Yahoo, and more). Then, you’ll insert your keyword and “Soovle” for the results.
One thing to take note of, however, is that the results will differ with each search engine selected. For example, the suggestions from Google will differ from those from Yahoo and Bing in that order.
Using the tool is so simple. It’s nothing different from entering a keyword and prompting for the output. And, it gives rich results that can guide you towards keywords that are straight to the point.
Keyword research isn’t something to be done by placing a bet on guesswork. You have to be assisted by tools that have been verified to be producing real results.
I can advise you to give a try to all these nine tools to see if they’ll all produce you promising results (which they will). I trust the odds. So don’t use guesswork for Keyword Research, but these tools, and you’ll move closer to success. Best of luck, pals!