To Make Your Articles To Go Hot With 7 Medium Optimization Tips
At a time on many social networks, when organic reach is declining (or dead), Medium is a shining beacon of hope if you are feeling as your great content is going unnoticed and unloved.
Medium is one great thing that it is about the value of your ideas. It is not just another place where the biggest names and celebrities dominate.
Your Medium story can doable help you get tons of views and green hearts (the Recommend button), regardless you are not a top influencer with a gazillion followers, or if your niche is small.
For content marketers, I have already showed you THE REASON Medium publishing is such a powerful lever. Now, at an awesome level I am going to introduce to you HOW to ensure your content on Medium performs.
I have been experimenting with Doodly for a while, and I think I have some tips to confident. To optimize your Medium posts and get them to go hot there are my best 7 tips:
-
To Include A Powerful Image
Your post can be help draw more readers by a compelling image at the top of your content. Before to add an image immediately, your headline to guarantee it will appear as part of your teaser on mobile news feeds, as follows:
Visuals boost engagement, whether it’s on Medium or any other platform. If in your Medium post you do not include an image, your teaser will just be a few words (often just the opening sentence of your post), which means fewer readers and fewer clicks
What your article is about and entice many more people to click on the Read More link can be help convey by the right image, so always try to include a great, eye-catching visual.
-
To Pay To Promote
To promote your Medium posts (and check out this post about content advertising to learn more about paid content promotion), you can run ads on Facebook and Twitter. You can give your content a little inaugural push with just $50 as a catalyst, to help it get to 200 hearts within 24 hours.
I have found that within a day when you are able to cross a 200-heart threshold, there is a great chance your article begin trending. And the platform’s content recommendation article push out to users in your article. Your pageviews will skyrocket.
When your only goal is to take hearts, you will want to target your ads to people who have Medium accounts, because targeting people who are not on Medium is a complete waste of money.
Once your post starts trending, more and more people will begin seeing it, reading it, and hearting it. As long as you can, you would like achieve this Medium Virtuous Cycle and ride your unicorn post .
-
To Submit Your Article To Medium Publications
Why go it alone? To ask a Medium publication owner to add your article to their publication.
Having your article featured in a publication will increase your reach beyond just your followers to reach but many followers that publication has. Having featured in a really big publication can give you a huge increase – some Medium publications have more than 100,000 followers.
All Things Marketing & Entrepreneurship is my Medium publication, It has around 10,000 followers and is already the largest marketing publication on the platform! So I could answer for someone who is new to Medium and who has a small following to feature a post in my channel, which would open that person to a brand new and much larger audience. (Interested in contributing? Please shoot me a note on Twitter.)
-
To Delete & Repost Your Articles
Not every Medium article you post will be a blockbuster. However, when you really believe your article should have done well, it did not get reads and hearts for whatever reason, you obviously can delete it and republish it.
When it has less than 1,000 views and 50 hearts, give your content a third chance (the first chance being wherever it initially published, and its second being its first incarnation on Medium). Try again.
To success on Medium, there is a bit of randomness. Some if has to do with publishing at the right time when people are active, creating a snowball of people recommending your post.
Your content underperformed twice, it does not mean your content will suffer the same outcome every time. Hopefully the third time is the charm. When you try more than 3 times, ensure you change the title and image because at some point, trying the same thing over and over again hoping for a different result becomes a bit crazy. Also, wait at least a month or two between tries so as not to drive your followers crazy.
-
To Build Your Twitter & Facebook Fans
To match your Twitter and Facebook followers, Medium automatically syncs your followers. Thus, you need to get more readers into your personal funnel.
Everything you are doing to increase your Twitter and Facebook following will ultimately help you on Medium (just as, in turn, everything you do on Medium will lend a hand to increase your Twitter following and Facebook fans). Even if just one in ten people have an account, that will still help.
-
To Follow People Who Engage With Your Content
It is so simple. If people engage with your content, it will be through a comment or a recommendation, and follow them back, which will result in them seeing a notification that you have followed them.
Because they have indicated they are interested in what you are writing about, hold them engaged! To strike while your content is still fresh in their mind.
The odds are pretty good that the people who have engaged with your posts will follow you back. Often about a quarter of the people I have followed have followed me back.
-
To Post On A Regular Schedule
You will have to work at a Medium account, when you set up it, post the occasional article, and expect to gain any real traction. It means that regularly posting interesting content.
Every week for about 6 months, I have been publishing 2 or 3 articles and the results have been pretty remarkable. Anywhere are being generated by my posts from 250,000 to 500,000 views/month, and I am picking up a couple thousand new followers/week, which means future stories are increasingly more likely to be successful.
What is most surprising is that none of what I am publishing is original content! It was all posted on other sites first. All the reads are incremental, it means these people would have never read my posts.
To optimize for Medium in a Nutshell
Here is how to optimize for Medium:
- To post regularly.
- To work with Medium publications for more exposure.
- To give your post a little push, to spend a few bucks on social ads .
- To add more Twitter and Facebook followers.
- To kill underperforming posts and bring them back.
- To follow people who like your posts.
- To make use of a great image.
Let’s go forth and get more out of your content. Go forth and conquer Medium! (and while you are at it, follow me on Medium!)