New AdWords Data, Hot Social Trends & Other Top Stories from September

I spent totally too much time deciding on how to start this Social Stores . May I try to cram a Dune gag about pumpkin spice in there someplace? Some dated, maybe. How about a poetic surveillance of autumn’s natural beauty? Maybe something about the highly cultured, not-at-all-distasteful U.S. presidential voting?

I’m definite I’m not alone in my shock that it is nearly November already. While September may have flown by in the blink of a well-know eye, it was a busy month here at the WordStream blog. Now, for your reading pleasure, we will be taking a look at the top from September, so kick back, sip your pumpkin spice latte (sorry) & enjoy the most popular posts of the month.

  1. NEW in AdWords: Demographic Targeting for Search Plan

When Google introduced that the kind of demographic targeting selections that display advertisers have loved for some time would be coming to search plans in AdWords, marketers were reasonably excited. Check out something you need to know about these awesome new targeting selections in our most popular post of September, courtesy of Mark Irvine.

  1. Five Insights from Analyzing Half a Billion Dollars in Advertisement Spend [New Data]

Half a billion dollars is lot of money. In fact, that you could buy New York City’s most expensive condo – a five-floor, 11,000 square-foot quadruplex at 220 Central Park South worth $255 million – twice.

Half a billion dollars is also how much advertising take WordStream has analysed with its AdWords Performance Grader (which recently celebrated its 3 millionth report!), so Larry Kim deep into the data to find out closely what that ad spend could tell us.

Packed with visuals, original data, and research, this is essential reading for AdWords advertisers.

  1. 10 Dos & Don’ts for Sitelink Extensions

In Erin’s words, sitelink additions are “the king of all AdWords addition.” They’re so powerful, that in Google’s estimation, they have to lift click-through rates by as much as 10-25% – even as much as 50% on branded studies.

However, as powerful & versatile as sitelink additions can be, there’re several things that you, the advertiser, should do in order to see that type of improvement. Find out exactly what you should – shouldn’t – be doing with sitelink extensions in this post by Erin.

  1. The Complete, Digestible Guide to AdWords Budgets

AdWords budgeting certainly is not the sexiest topic in PPC, but it is among the most necessary. The more effectively you plan & execute upon your AdWords budget, the bigger the potential return. However, knowing precisely where & how to get started with AdWords budgeting can be threatening.

Fear not, loyal reader, as Allen Finn has taken your back. In this complete but accessible guide, Allen walks you through something you need to know about how to plan & maintain a solid AdWords budget.

  1. Five Big New Social Media Marketing Trends

Keeping up with what is going on in social media can be a full-time job, & even experienced digital marketers often discover themselves overwhelmed trying to keep up. This can lead to missed opportunities to engage with your customers in new ways, and in our fifth-most popular post of September, Margot examines 5 of the latest & hottest trends in social media.

  1. Seven Things I Still Hate About LinkedIn Ads

We all had a perfect giggle when, shortly after writing about how much he didn’t like LinkedIn Ads more than a year ago, Larry received an email to visit LinkedIn to chat. Despite believing the ominous undertones of the invitation (not really), Larry did indeed go to LinkedIn to talk about the social network’s ad platform.

Unfortunately, Larry still does not like LinkedIn Advertisements. In this follow-up post, Larry describes exactly what he thinks about the service & highlights the persistent shortcomings of LinkedIn Advertisements as an ad platform – shortcomings that can be transformed into lucrative opportunities if they were applied.

Presumably Larry’ll be heading off to beautiful California, Mountain View, again at some point in the next time.

  1. Seven PPC Trends to Stay Ahead of the Curve in 2016 & Beyond

It is never too soon to start thinking about how the (constant, frequent, overwhelming) changes in PPC could affect your plans, especially as we move into fall. In this post, Nancy Kapoor finds seven PPC trends you should be aware of to keep up with the race for the rest of this year and into 2018.

  1. Bing Expanded Text Ads: five Things You Need to Know

As many PPC experts predicted, Bing Advertisements introduced that Expanded Text Advertisements would be coming to Bing in the next months. While this is great news for Bing Advertisements advertisers, it is also an opportunity to get started on the right foot & use Expanded Text Advertisements in Bing correctly.

In this article, Erin highlights 5 crucial elements of Bing Advertisements ‘ ETAs, and how their introduction could affect your plans.

  1. AdWords Spread Timeline for Transition to Expanded Text Ads

By now, it is clear that Expanded Text Advertisements are among the most influential tools at advertisers’ disposal to dramatically lift click-through rates & improve the performance of their advertisements. That said, many advertisers are puzzle about what the transition to this exciting new advertisements format could mean for existing plans. To put your mind at ease, Mark describes exactly what the extension of the change to ETAs in AdWords means, as well as what you could expect during the rollout.

  1. Mobile Advertising Statistics and Trends [Infographic]

Did you know that clicks from mobile account for more than half of all advertisement clicks? In our final article of this month’s round-up, Mary offers up an attractive infographic about the current state of mobile advertising, packed with juicy stats & figures that prove – in case you had not heard by now – mobile is the way forward in PPC.